
Rolls-Royce has always been known as the brand of car that you should buy if you want to rub shoulders, elbows and hips with the rich and famous. Today, Rolls-Royce cars are no longer produced by the same company that started the Rolls tradition for luxury and performance. It is now a subsidiary of BMW and so far, the prestige brand continues to churn out great cars. The newest addition is the 101EX which is based on the Rolls-Royce Phantom-based concept car unveiled at the 2005 Geneva Motor Show.
According to the BMW subsidiary, the new addition to their lineup completes the Phantom family. The automaker is confident that the new car which will be manufactured starting next summer will be a success. Ian Robertson, chairman and Chief Executive Officer of Rolls-Royce said: “The Phantom has the top end of the market all to itself. It has no competitor of any significance in this industry.” This statement was translated by Edmunds to: “Frumpy Maybach is no threat, leaving Rolls-Royce free to expand the Phantom family whenever and however it chooses.”
The leading online source for auto information’s take on the new Rolls-Royce goes like this: “We find the Bentley Continental GT a lot more attractive than this Phantom-based coupe. But in this case, it really doesn’t matter what we think: Rolls-Royce is confident it can sell every Phantom derivative it builds.”
What will power the new Rolls-Royce is the same powerplant that other derivatives of the Rolls-Royce Phantom uses, a 6.75-liter V12 engine which produces 453 bhp. The BMW subsidiary’s chief designer Ian Cameron describer what they did with the car saying: “With this car we wanted to emphasize the performance potential of the 6.75litre V12 engine and the effortless experience that it delivers. Whilst never overtly sporty, Rolls-Royce is a brand that has always offered owners a powerful and refined drive combined with, as Sir Henry Royce described it, a bit of fizz.”
Ian Robertson added: “This new model represents an important milestone in the company’s history. It completes the Phantom family and judging by the customer reaction to 101EX, we are confident of its success. Our challenge lies in meeting the exceptional levels of customer demand for the Phantom range and in preparing Goodwood to meet the needs of future new cars.”
Other features of the new Rolls-Royce will be made known by the automaker in the following months. But we can expect it to come loaded with features that can be found on other Rolls-Royce Phantom.


