Three things. Customers only want three things when buying trucks. That was Dee Kapur, president of the Navistar Truck Group, said. Now what are these three things? First, personal touch. Kapur said that customers want a truck that states something about its driver. Second is comfort. Whether working or resting, they demand that they stay relaxed. Finally, customers want a cost-effective vehicle. Something in which fuel economy and serviceability comes together to increase if not maintain their income.
That’s exactly what the International LoneStar is all about. A product of extensive customer research and especially designed for customers, it has a striking, aerodynamic appeal with its top of the line interior and exterior innovations. The LoneStar that debuted at the Chicago Auto Show is tagged as a big-rig truck, visually striking with its advanced technology.
It also features improved ergnomics, industry-leading suspension and other highly developed technologies that provides its occupants with a higher level of comfort. LoneStar boasts of a combination of workstyle and lifestyle. It is equipped with a standard ABS, roll stability, traction control, Bluetooth integration for hands-free phone, leather-wrapped steering wheel, swivel chairs, sofa-bed design with back pillows, mini refrigerator, monsoon stereo system with 11 speakers, sub-woofer and amplifier plus more features that according to Navistar Truck Group Chief Designer David Allendorph, could make any truck driver spend 120 hours or 5 days in his or her truck – enjoying his or her own lifestyle while driving.
He added that LoneStar’s purpose is to deliver style, comfort and practicality with a projected fuel efficiency of five to 15 percent compared to standard trucks, equivalent to an annual savings ranging $3,000 to $8,000.
Other trucks from Navistar are currently on display at the Chicago Auto Show that is ongoing ‘til now.
