The heart – throbbing, beating, giving life. Without it, you won’t be around to read this post. That’s how important the heart is to humans. But in the realm of modern electronics, the heart can be equated with cars. Yes, cars.
You need not look far and wide to search for the thing that best functions as the heart of electronics. Cars are entertaining cutting-edge metamorphosis to pave the way for the most sophisticated ‘infotainment’ tools. Wireless Internet networking, television, video games, music, mobile phone connectivity – name it, all of them can be had inside the plushest cars on the roads.
The goal? Well, it’s all about making the drivers informed and the car occupants entertained. “The car is a lifestyle product,” said Sterling Pratz, Autonet Mobile’s CEO. “It’s not just a car anymore.”
But do you think having them inside the car is more of a blessing than a curse? As for me, the consequences vary. For responsible drivers and occupants, this fact could be taken on a positive note. But that won’t be the case with easily disturbed drivers.
When we are driving, distraction is a big no-no. And if modern auto technologies serve as such, it is better not to have them at all.
According to the Consumer Electronics Association, automobiles have had technological accouterments ever since the advent of the car radio. In-vehicle technologies were an $11 billion market in 2007. And the figure is expected to jump to $12.8 billion this year.
Factory-installed technologies are getting more and more influential. Take Ford’s Sync, which was produced in partnership with Microsoft. The Sync is an in-car voice-activated communication and entertainment system that is etching milestone sales at present. General Motors’ OnStar feature is also doing well.
One reason for automakers’ increasing comfort is that powerful computers now found in cars can get software updates fired in by wireless networks, letting vendors fix bugs and keep features up to date, said Erik Goldman, the president of Hughes Telematics Inc. Goldman’s company will be working hand in hand with Chrysler and Mercedes to produce navigation, entertainment and diagnostics auto service in 2009.
Hughes Telematics system will include a personal Web portal that lets people remotely lock and unlock their car doors, plan routes, check their auto’s emissions and engine status, select music playlists and even monitor their vehicle’s location, reported Associated Press. Car technology might be catching up to the state of gadgetry today, but it’s not quite yet at the vanguard, it added.
The electronics industry “is still developing technology faster than the automaker can adapt,” noted Chris Cook, a vice president with Mitek Corp., a maker of car audio equipment.
True, revolution is constant. What isn’t constant anyway?